6 Simple Tips & Tricks to Design a Tempting HTML Newsletter
One of the most precise methods to stay in touch with your customers and followers is to adopt the practice of sending email newsletter. Undoubtedly, you must possess numerous information, product updates and upcoming events to share. Moreover, it has been accepted by all website or business owners throughout the world to promote and sell their products and services. However, the practice of developing stunning email newsletter and sending it is easier as you can’t think except designing a custom template and writing your own code.
In order to provide enhanced ease and convenience to get accomplished this job without any obstacles; I have compiled some useful tips and tricks to design first-rated HTML newsletter you seen before without narrowing the boundary of excellence and efficiency.
Why Email Newsletter
Prior to getting indulged with aspects of designing a newsletter lets me put some light over the purpose why developing a newsletter is necessary. Regardless of the type of website you possess, the content it comprises is likely to be varying from one another. Though, the main purpose behind creating a newsletter is to impart information and updates to the reader, which is being achieved by invading reader’s Inbox.
Most of the internet users attempt to check their Inbox twice or more in a day. Even the users who stay constantly engaged in work check Inbox at least once in a day. Therefore, it drags their attention even devoid of visiting your site and still the information is being received, which aids to popularize your brand name. By adopting the practice of email newsletter designing it become highly easy and efficient to include result oriented facets like to include a link for blogs, recently published articles along with a link to sign up for the services you are catering. Undoubtedly, it is the newsletter design that reflects your avidness for your customers to respond.
1. Use Table in Your Email Newsletter Layout
While developing a newsletter layout, the best practice accepted is the use of ‘tables’ based on older models, which is considered as the easiest method as well as ensure precise working with several major email clients. Most of the email clients are developed to overlook the extraneous CSS content. This states that you can’t bring this into much uses rather than of inline CSS. Some email clients like Google’s Gmail and Microsoft Outlook offer limited support for direct positioning and floating element in the newsletter.
Therefore, nesting multiple tables inside each other has been accepted as the flawless method to practice. The margins and padding set for the layout does not concern with any specific scale among different email clients. Thus, it is well efficient to buoy up the width and other attributes of the elements regardless of email clients the readers used to practice.
2. Positioning with Fixed-Width
When you intend to draft the layout for your email newsletter, you will have multiple alternatives to bring into practice. Though, the best alternative being accepted widely is to set a fixed width for your comprising table in the layout. As there are various monitor resolutions, you cannot please everyone. So, it would be the perfect method to keep elements in static widths. Setting width to 100% ensure your content to fit precisely into the specified width of all email-clients. However, in case of constructive newsletter it requires fixed width especially in the case when you are supposed to include images and banners of a particular height and width.
3. Pixel Units of Newsletter Layout
You will be required to size some things while using fluid elements in the newsletter layout you are building. It is highly recommended to employ measuring unit as pixels (px) apart from any other unit. Though percentage can be used but it gets collide easily with distinct software and email clients.
4. Possibilities with CSS
It has been noted that email design deserves the capability to ruin the use of CSS styles if used any. No doubt it’s not supported by a variety of features but still you love to know that it is acceptable in most of the cases. Care must be taken in case of font style. Even if the embedded inline style creates an uncomfortable appearance, you can bring the HTML font tag in use regardless of it has been deprecated. Practicing CSS in email newsletter design are good and no need to stay apart from this because it is literally appreciated in most cases.
5. Use of Anchor Links
Among the various practices in email newsletter design including anchor link is the best practice to adopt ever. The integrated links could be outbound links which redirect the readers to other web pages or it may be links of popular pages on your website. Also, in newsletter footer contain the anchor link for readers to unsubscribe the receiving of the newsletter.
Things to be noted that some email clients are capable to overwrite your link styles even with inline CSS. Thus, one significant trick you can use is to add an additional span tag including both inline colors in the anchor text. You will be required to take enhanced precaution when the styling and color of the links are truly significant.
6. Avoid the Spam Folder
You will be amazed to know that all email clients do not support newsletter. Daily billions of emails are being sent out of which majority of emails marked by spam and malicious content. Therefore, in order to overrule the chances of avoiding spam you are supposed to retain the simplicity of your newsletter design. Also you should avoid annoying images and blowing up title with keywords stuffing. It would be the best measure to keep your email brief and concise, as more brief your newsletter will be more probability to pass spam inspection.
Exclusive Email Newsletter Design Gallery
Moreover, for your inspiration I have compiled screenshot of some stunning email newsletter design so go ahead to explore them.
Hopefully, you all will love this valuable post 6 Simple Tricks to Design the Tempting HTML Newsletter after learning exclusive tricks and tips of designing an HTML newsletter. Though, it will be beneficial for fresher email newsletter designers but also assist experts to save their tons of valuable time and efforts. Now, by adopting these tricks go ahead to design your newsletter and meet all necessities of email campaign of promoting products and earn profits.
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